PROJECT CREDENTIALS
Selection of Delivery Case Studies
Gideon Kretschmer
Swiss-based Music Fintech | Strategy Lead
Responsible for defining and managing divisional strategy, incl. market and competitor intelligence, OKR setting and quarterly planning, business strategy, M&A due diligence, post-merger integration, profitability modelling, operating model design, competency frameworks and Business Development for high-growth global start-up
Skills Applied
- Strategic Planning
- Storytelling and Communications
- Market Research
- Operating Model Design
- Project Management
- Change Management
- Business Development
- Financial Modelling
- Due Diligence
Value Delivered
- Delivered new Business Unit Strategy, Target Operating Model and Execution Roadmap
- Defined detailed company-wide profitability model
- Co-managed of synch licensing division with interim head during period of rapid growth and uncertainty (incoming M&A, scaled hiring, strategic shifts)
- Defined Strategy team’s core delivery frameworks and ways of working
- Defined Key Account Management methodology and reporting assets
South African Independent Label | Marketing Manager
Overall marketing strategy of signed bands, including promotion, single submissions, events planning, album launches
Skills Applied
- PR & Marketing strategy
- Artist & Industry relationship management
- Marketing & Communications
- Event management
Value Delivered
- Successful promotion of new artist releases including album release events and press campaigns
UK Independent Label & Studio | Founder
Founder and manager of a boutique record label and production studio that manages a select portfolio of artists and services across the creative value chain – from songwriting to recording, producing, releasing, marketing and promoting new music and visual media
Skills Applied
- Songwriting and Production
- Audio engineering
- Marketing and PR
- Artist Management
- Royalty and Rights management
- Release management
- Label Operations management
- E-commerce
- Website design
- Event and tour management
- Video production and editing
- Creative Design
Value Delivered
- Successful end-to-end management of 60+ new release campaigns for 10 + artists across all platforms, leading to a number of regional Top 10 hits, editorial playlist placements and global press coverages since 2016
- Songwriter, producer and recording engineer for a growing catalogue of releases for both my own projects and other label artists and collaborators across the globe
- Design, launch and management of custom merchandise e-commerce store for label artists
- Management of artist rights and related royalties (master, publishing, sync) across territories and channels
South African Independent Record Label | Auditor
Provided independent audit services to a medium-sized independent record label and artist management company
Skills Applied
- Audit and accounting
- Regulatory reporting
- Project Management
- Stakeholder Management
Value Delivered
- Successful completion of annual statutory audit and delivery of related management insights
kretschmerconsulting.com 